Optimum Bait Company prides itself on taking lure making to the next level.  They are a California based company that has created a unique line of baits that incorporate rabbit fur into the lures design.  They are also known for producing the most realistic swim baits on the market.  Optimum Bait Company is best known for creating the ICAST award winning Furbit Series of top water frogs.  Their lures are revolutionary in the bass fishing industry.

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http://www.optimumbaits.com/

Furbits are a Japanese made soft plastic frog that has REAL rabbit fur for legs.  The Furbit comes in frog and popper styles.  The added willow blade gives the Furbit extra appeal to bass.

The rabbit fur line of lures include the Banzai Hog, Twin Teaser, and grub.  They are some of the most interesting lures I've ever seen.  You really have to see the action of the rabbit fur in the water.  It's just amazing!

Swimbaits aren't exactly a go to bait for most "Northern Anglers" but Optimum created a special spinner/swimbait that is spactacular.

Crashing Thunder

If you're a diehard drop shot fisherman than the Wacky Shad could become your go to bait.


Wacky Shad